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Website Strategies
for larger Website Projects
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Web
site strategic planning maps a path for maximizing the
effectiveness of your web site. Strategic planning directly
impacts your web site's success as it forms the framework for
how your entire site is developed.
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Web
Strategic
Planning Process
- Preliminary Planning
Create
web site mission, objectives, and resource requirements to
determine project scope.
- Needs Analysis
Develop
requirements from a company, customer,
and industry points of
view.
- Concept Development
Specify
site concepts to achieve requirements.
Required
Expertise
- Web Strategist
Business
exploration, facilitating, focus group
design, survey design
- All
Development Team Members
Concepts Creation
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Activities, Time
and
Costs Estimates
...with
the EXPERTS
you want,
WHEN
you need them.
- Basic:
1 Week, $1,000
Preliminary
planning session, concept meeting, internal review, concept
summary
- Standard:
1 Month, $10,000
Preliminary
planning sessions, internal information
gathering, secondary
needs research, concept meetings, concept research, internal
review, surveys and/or focus
group testing, concept
specification
- In-Depth:
4 Months, $50,000+
Preliminary planning sessions, internal
information exploration, primary and secondary needs research,
concept meetings, concept research, internal reviews, in-depth
surveys and/or focus group testing, detailed
concept
specification
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EXPERIENCE
PROFESSIONALISM
COMMITMENT
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